SPONSORSHIP

Be part of the excitement of the 16th Annual DTLA Film Festival

Downtown Los Angeles (DTLA) is the hottest new travel destination on the West Coast and the new creative nexus for the Entertainment Capital of the World. Don’t miss out! Align your brand with the largest film event in downtown Los Angeles — the 16th Annual DTLA Film Festival!

With $4 billion in development underway, DTLA is booming! Lounges, cafes, boutiques and galleries are opening every week. The audiences who attend DTLA Film Festival reflect this New Urbanism vibe — “creative class” professionals who live, work and play in downtown Los Angeles. Let us help you showcase your product or service to this discerning but hard-to-reach crowd.

Much more than a festival of films, DTLA Film Festival offers a wide array of experiential marketing programs from celebrity-studded gala parties to industry workshops, live musical and dance performances, art exhibits and themed dining experiences. Let us customize a bespoke event tailored to your marketing objectives.

Become a subscriber to the DTLA Film Fest newsletter. Subscribers not only get the latest news about the festival, but receive discounts to upcoming film screenings, complimentary passes to parties and panels, and a chance to win an official DTLA Film Fest T-shirt
(one given away each month)!

8 Reasons To Use Event Marketing
To Promote Your Product or Service:

1. Increase brand loyalty: Effective marketing is no longer tied to eyeballs but heartstrings, and there’s no better way of connecting with potential customers on an emotional level than event sponsorship.
2. Cost-effective awareness and visibility: Event sponsorship can expose a brand to a vast publicity opportunities – print, online, television, radio – that many sponsors simply couldn’t afford otherwise.
3. Change, update or reinforce a brand: When Mountain Dew wanted to change its image from yahoo-hillbilly to cool-youth, it turned to event sponsorship via sponsorship of extreme street sports competitions, and dramatically increased its share in the target market.
4. Drive retail sales: Events are ideal for traffic-building promotions to drive sales at the retail level, e.g., distribution of discount coupons and vouchers.
5. Showcase community responsibility: In this era where customers are willing to reward and punish companies with their wallets based on their corporate citizenship, event sponsorship is the most visible way companies can give back to the community. Call it brand burnishing.
6. Demonstrate and differentiate attributes: In the ocean of advertising and marketing white noise, showcasing products and services at events is the most effective way for a company to show (literally!) the specific attributes of its products /services, and how they differentiate from competitors.
7. Narrowcasting: Event sponsorship allows companies to hone in on niche markets without any waste.
8. Entertain clients and reward employees: Most companies are not in the business of creating enjoyable leisure activities for their clients or their employees. Being treated like a VIP at creative event can be a highly effective way for companies to solidify relationships with their most important customers and their own sales executives.