Toyota Mirai Takes the Spotlight at 2016 DTLA Film Festival as Presenting Sponsor
Final Programming Unveiled

September 21 – LOS ANGELES – Lights, camera – hydrogen! The Toyota Mirai hydrogen fuel cell electric vehicle will be a presenting sponsor of the 2016 DTLA Film Festival, it was announced today. Also announced was the final programming line-up for the festival, beginning Wednesday for eight days, Sept. 21-28 at L.A. LIVE in downtown Los Angeles.

The 8th annual edition of the festival will feature more than 100 film screenings, 10 industry panels and three gala celebrations.

Highlights of the festival include the Opening Night Film, Swing State, a political satire by director Jonathon Sheldon and starring Billy Zane, Sean Astin and Taryn Manning; The Loner, a modern-day film noir set in Los Angeles directed by Daniel Grove, and the Closing Night presentation of the 40th anniversary edition of director Nicholas Roeg’s The Man Who Fell To Earth, starring David Bowie.

“The Toyota Mirai with its forward-looking, environmentally friendly technology is exactly the kind of solutions our informed, urban audiences want to know about,” said festival director Greg Ptacek. “We are thrilled to partner with Toyota Mirai for our 2016 festival.

The Toyota Mirai is now on sale at select Toyota dealerships in California. Combining hydrogen and oxygen to make electricity onboard, Mirai emits nothing but water vapor. It is a zero emission vehicle with an EPA estimated driving range of 312 miles, and refuels in around five minutes.

“Just like so many of the movies screened at the festival, Toyota Mirai is critically acclaimed,” said Doug Coleman, Toyota national vehicle marketing manager. “It was named 2016 World Green Car at the New York International Auto Show and we’re confident its environmentally-conscious technology will continue to impress audiences at this year’s festival.”

Tickets to the festival are now on sale at

About DTLA Film Festival
DTLA Film Festival is the only major film festival in downtown Los Angeles – the historic center of The Film Capital of World. The nonprofit festival embraces its mission to provide motion pictures and related programming that reflect the unique cultural, ethnic and gender diversity of downtown Los Angeles and its neighboring communities.

About the Toyota Mirai
One of the world’s first mass-produced hydrogen fuel cell electric vehicles, the Toyota Mirai is a four-door, mid-size sedan with performance that fully competes with traditional internal combustion engines – but uses no gasoline.  Instead, Mirai creates electricity on demand using hydrogen, oxygen and a fuel cell, and emits nothing but water vapor in the process.